Selligent | Portfolio | HGGC

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Selligent is the world's leading independent provider of relationship marketing solutions.

Selligent solutions powering customer relationships for Samsung, InterContinental Hotels Group, ING and more than 700 other major brands in retail, travel, automotive and financial services. Featuring enterprise-strength performance, Selligent's technology leads the industry in data management, campaign orchestration, and audience analytics. Selligent increases conversions and enhances engagement for mid-market to enterprise B2C marketers with its ability to deliver integrated, customer-centric experiences across email, display, mobile, and social. Selligent serves more than 30 countries globally, including more than 75 agencies and MSPs. Selligent has offices in Silicon Valley, New York, London, Belgium, Paris, Munich, Barcelona, and Australia.

Company Details

  • Headquarters Brussels, Belgium
  • WebsiteLink
  • Status Current
  • Portfolio Fund II
  • Add on Strongview

Investment Team

Rich LawsonChief Executive Officer and Co-Founder

Steve Young

Farouk HusseinPrincipal

Steven LeistnerPrincipal

Pat DugoniVice President

Phil SampognaroVice President

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Oct 15, 2015

HGGC Merges Selligent and Strongview to Create Global Software Powerhouse

HGGC portfolio companies Selligent, a Belgium-based marketing automation and data management solutions provider and Redwood City, California-based StrongView, a contextual marketing company, have merged.

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Oct 15, 2015

HGGC Combines Marketers Selligent and StrongView

In September, the tech-focused PE firm invested in StrongView and in July backed Selligent, which boasts Audi and Samsung as clients

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Sep 21, 2015

HGGC in deal for Sequoia Capital's Strongview

StrongView, a leading provider of contextual marketing solutions, today announced that it has signed a definitive agreement for a strategic growth investment from HGGC.

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Jul 10, 2015

HGGC Strikes Deal in Belgium for Selligent Software

Investment to Propel Company's Global Reach


Jul 10, 2015

HGGC to buy European software company Selligent

Middle market private equity firm HGGC is expected to announce an acquisition of a European automated marketing software company called Selligent for an undisclosed sum, two people familiar with the matter said on Friday.