AutoAlert | Portfolio | HGGC

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AutoAlert is a SaaS CXM and incentive management platform that drives relevant consumer interactions via predictive data-driven marketing intelligence to automotive retail and enterprises throughout North America and Europe.

AutoAlert pioneered automotive data-mining in 2002 and continuously innovated to build the largest ecosystem of customers by consistently delivering compelling ROI. More than 3,200 dealerships, 35 automotive brands and 200,000 users have benefited from incremental sales and higher profits while optimizing OEM incentives resulting in high-converting private offers at the same or lower spend levels.

Company Details

  • Headquarters Irvine, CA
  • WebsiteLink
  • Status Current
  • Portfolio Fund II

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WATCH: HGGC Portfolio Company AutoAlert Case Study

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HGGC Acquires Customer Experience Software Leader MotoFuze

Investment Team

Steve Young Managing Partner and Co-Founder

Rich LawsonChief Executive Officer and Co-Founder

Farouk HusseinPrincipal

Dan StankoPrincipal

Garrett ShippVice President

Chris SchulzeAssociate

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Apr 26, 2017

WATCH: HGGC Portfolio Company AutoAlert Case Study

Related News

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Dec 01, 2015

HGGC Acquires Customer Experience Software Leader MotoFuze

HGGC has acquired MotoFuze LLC as an add-on for its portfolio company AutoAlert. No financial terms were disclosed. MotoFuze LLC is a customer experience management platform for the automotive sector.

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Apr 01, 2014

HGGC Invests in Cloud Services Provider Auto Alert

Despite rising valuations in the software industry, HGGC continues to close deals.

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Apr 01, 2014

HGGC Revs Motor with 3 Deals in One Day

The firm, co-founded by former San Francisco 49ers quarterback Steve Young (pictured), announced purchases of AutoAlert, Polaris Library Systems and closed on a Jabil Circuit unit